Blogging Home The Bacon - The Ms.Linda Ikeji Story

The history of blogging sounds like any other 'History of' - not really exciting. Yet sites, a web-based platform where folks share info and views, provide some of the very exciting reads nowadays. Hundreds of millions - of sites about business, politics and entertainment exist on the World Wide Web, how do you pick which ones to read?

For several African readers, searching for the latest 'gist', rumor and celebrity news, it's a simple choice. The Linda Ikeji blog is currently a household name and undeniably one of the most rewarding, exciting and often contentious, sites in Africa. The blogger behind the medium, Linda Ikeji, is herself a fascinating girl. How she has successfully endured a once obscure practice since 2006 is a testament to the dedication and turned it into a money making machine needed to be an entrepreneur a creative industry. Linda shares freely today how she makes millions doing what she loves - blogging. In her characteristic informal writing style, she says "Now I don't chase money pursues me." Hers is a rags to riches story that emerged in the midst of controversy when radio presenter - openly said she wasn't a role model. In response, Linda shared her story which was greatly personal with business lessons that were noteworthy.

Linda Ikeji - , a native of Nkwerre in Imo State, Nigeria, was born in 1980 to a struggling family, the second of seven children. From as early as 10 years old, Linda was writing. The fiction she penned down were praised by her friends and family and through time she cultivated a love for news. Unlike a lot of teens Linda's age, Linda loved seeing interviews and newscasters and the time the chance presented to attend university in Lagos, her course selection decided: Mass Communication. She was admitted to study English in university to her disappointment, but she decided to make the very best of it. To support herself and her family through school, Linda started working at age 17, doing everything from waiting and ushering to modelling and bartending, not one of which paid a lot in the late 90s. Herself recalls, "I had leave lectures, visit a resort and sell beer from 1pm till 10pm. I did this for a couple of months. It wasn't simple but herself had to live". Linda worked hard, she was discovered to succeed and become a journalist, her lifelong dream. In her second year of university nevertheless, she experienced a defining moment where she made a selection that will impact the remainder of her life, especially her conclusions on avenues for getting cash.

Fully being a beautiful model with growing popularity, Linda was approached by several wealthy men looking for sexual favours in exchange for cash - a common practice in many higher institutions. These men offered speedy entry to the simple lifestyle that was prized among university girls. For entrepreneur and an aspiring career woman, deep appeal was held by the money that was quick. Yet Linda had determined early on never to give her body in exchange for money when the temptation came, famished, distressed Linda, fighting family pressures to send money, was capable to resist. Following her encounter with almost endangering her values, she revived her devotion to living and hard work with dignity regardless of the conditions.

After university she worked hard to break into the journalism trade, launching her media company, Blackdove Communications, a modelling agency and occasions direction kit. She also started what she describes in her first ever blog post as her "true fire", her magazine called, FM & B. The first issue was released in 2006 and after discovering how capital-intensive and time-consuming magazine publishing was, just two more variations made it to print. Fortunately, in the exact same year, Bella Naija, another popular website that was Nigerian, carried a report about for the first time, Linda and Linda herself began to see a new possibility to take her writing to the planet. Blogging had all the charm: it gave you access to millions of subscribers instantly and was free but for the cost of an internet connection, easy to do. From that first Bella Naija site post, she was sold.

7 years later, Linda Ikeji's site is averaging between than fifty and one hundred thousand visits every day from various states. In fact, the blog has turned into a melting pot for Nigerians based at home and in the diaspora. Discussing about how others can turn something as unusual as blogging into a multi-million naira business, Linda said "You need to love blogging. You can't say I'd like to blog because I would like to make money. It takes a stepping stone to get there. There are over a thousand blogs, but what will make folks love seeing your blog depends upon the efforts you put into it. Thus, be passionate about it, be consistent, do not blog once or twice in a week, blog everyday if you can, appreciate it, and adore it." Her guidance is on par with the words of many success teachers and creative giants - love what you do and you will never have to work another day in your life.

Although Linda did her business for four years before making any cash, started It as a hobby and had no set goals for it at the beginning, she's making the most of every opportunity that comes her way. Her website creates millions of naira per annum from ads run by companies and Linda has slowly moved into a field she calls 'inspirational writing'. Speaking about Linda's first novel It Takes You, Linda said "I hope more than anything else that everybody who reads this novel learns something from it. Herself expect it changes their perception of some things and more than anything else I hope it inspires them to go out there and make something of themselves".

The money she earns has not only stopped her family battles but has brought her great influence in the entertainment industry and amongst young people. To Linda's credit, her influence has been a power for change. By mobilising thousands of readers in Linda's community, Linda was able to lend a voice to Blessing Effiong, a young girl who had been detained for four years in prison without a trial. Blessing walked out of prison with her liberty, grateful to all her supporters including Linda Ikeji, four months after the story was reported on the blog.

The story of Linda Ikeji, Nigeria's most famous blogger, shows from whatever you're enthusiastic about you can make worth, and so a business and influence; and when controversy abounds, there are a number of opportunities to do good.

Whether you agree with her tactics and content or not, we have to give it to Linda, she has entertained, engaged, inspired and aroused Nigerians for 7 years doing what she loves. Linda has turned blogging into a lucrative business and shows no sign of quitting.